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Google crawls the words on your site. That’s why it’s important (for SEO) to give blog post images captions. You won’t display the captions (to keep things looking clean). I’m only displaying this caption to explain what’s going on here. To hide the image caption, click on the image settings >> DESIGN >> (dropdown) DO NOT DISPLAY CAPTION. Keep your captions fairly concise (a simple sentence or two). Use keywords in the caption. Note: if your article gets shared on Pinterest, a photo from the post will go along with it—so will the caption. The caption will serve as an invitation for Pinterest viewers to click through and read your blog post. https://images.squarespace-cdn.com/content/v1/5e14ea5b5003915eca257a56/1587166689236-N6EPXT5TV2XW1GCLSFR6/Did-you-enjoy-this-article4.jpg Blog - Blog Post Template (Duplicate) https://images.squarespace-cdn.com/content/v1/5e14ea5b5003915eca257a56/1587166400414-V4RVJHWR6OQZBW4T275M/Leadership%2BCoaching%2Band%2BTraining%2BJennifer%2BLiu%2BThrivOn%2BLeadership Blog - Blog Post Template (Duplicate) - About The Author Prior to using your template for the first time, be sure to update this section by adding a short author bio. By implementing smart SEO techniques in your blog posts, it is possible for individual posts to rank higher in the SERPS than your main website pages. That means that your blog post may be the first touch point with a potential client. Introduce yourself (with this bio) and guide the reader to take a next step with a call-to-action (CTA). 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